Business initiatives
St Pierre's launches free-range chicken sushi
Green Ideas editorial team
It started with a discussion on social media and has turned into a new product range from sushi chain St Pierre’s that guarantees a better life for farmed chickens.
“We posted a Facebook status several months ago asking if St Pierre’s customers would be interested in buying free-range chicken and it caused the biggest discussion we’ve ever had on our page,” says director Nick Katsoulis. “So we decided to give our customers the option…”
The company has 40 outlets in New Zealand and says the free-range option costs on average 60 cents more per eight-pack of sushi. “It’s a small price to pay to be part of something so much bigger,” says Nick.
St Pierre’s is using free-range chicken from Waikato company, Waitoa, which Green Ideas understands will shortly be accredited through the reputable animal welfare scheme SPCA Blue Tick.