Advertise

The concept

New Zealand consumers are recognising the importance of living sustainably, and it’s becoming increasingly clear to businesses that sustainability is a ‘must have’ from a growth and brand value perspective.

Important stats

• 88% of Kiwi consumers have chosen to buy from environmentally and socially responsible businesses
• 84% want to play their part and do the right thing – as long as it is easy and doesn’t cost more
• 59% say green factors have influenced their choice of brand or provider at the supermarket shelf
• 49% of Kiwis plan to increase spend on sustainable products in the next year.

And yet...

• only 10% feel well informed on matters relating to sustainability
• 72% couldn’t think of a brand within New Zealand or the world they saw as a leader in sustainability.

(Source: Colmar Brunton Better Business Better World survey, 2011)

We can help companies wanting to establish their green credentials.

The brand

Green Ideas is uniquely positioned to deliver the right audience to advertisers. Consumes come to us for useful information about how they can live more sustainably. We can help your business speak to those consumers who are in the right mindset to change behaviours and purchasing habits. Consumers who want to feel good about what they are doing.

You have several highly effective methods to reach this interested, engaged audience. Tell us about your business and we will help you find the best, most cost-effective channel(s) to deliver results:

• Website – wide range of options including display, contextual advertising, video, competitions and much more
• Enewsletters
• Solus eDMs
• Social media
• Content licencing

Packages

We will tailor-make packages to suit your unique needs and budget, spanning whichever media platforms will reach the best audience for you.

The content

Green Ideas is a guide to living more sustainably. Content includes practical ideas, advice and how-to tips, showing easy ways we can all live more sustainably. There's also inspirational stories from New Zealand and around the world, and great ideas and tips for little things we can all do at home and in our communities. The website and social pages are a hub for sharing information and ideas.

Email

A fast-growing database of consumers who want even more green ideas, including what products to buy.

Who will benefit from advertising?

Companies with healthy, sustainable, natural or ethical products are a perfect fit with the environment of the magazine and its environmentally-conscious readers who want advice on how to make better purchasing decisions.

Companies and brands that are building sustainable businesses or brands will also benefit from using this platform to educate consumers about what they are doing, as these consumers want to support businesses who are taking steps to be more sustainable.

Advertising options

When you book a Green Ideas advertising campaign, your product is positioned as a sustainable choice. Green Ideas offers multiple digital advertising options, including the ability to licence content from us for your own website, social pages and enewsletters.

Digital rates

WEBSITE	RATE	SPECS	FILE SIZE
Island ad	$500 / mth	300 x 250, ROS	< 40kB
Half-page ad	$1000 / mth	300 x 600, ROS	< 40kB
Premium directory	$500 / 6 mths	Own page on site
Advertorial integrated into site	$1200 / yr
Video integrated into site	$1200 / yr	Flash file or embedded Youtube code
Competition	$100 and $600 / comp	Options: Online only, print + online combo package

Standard display .swf and .gif file size must be < 40kB OR please provide a third-party ad server tag. Non-standard creatives (rich media) and file sizes > 40kB must be served through your own third-party ad servers including polite downloading such as Facilitate or Eyeblaster, eg. videos, expandables, floating layers. Additional costs apply for non-standard creative, eg. expanding banners, floating layers/eyeblasters, polite loading banners.

eDMs	RATE	SPECS	FILE SIZE
Editor's eDM inclusion	$500	600 x 260	< 40kB
Editor's eDM text link	$75	8 words max.
Solus eDM	$1500	600 x any height
Regional subset solus eDM	$500	600 x any height

 

Content licencing

POA. Rates for licencing content are different depending on the use and term. Please talk to us about your needs and we'll advice pricing.

 

Many other digital options are available – please talk to your account manager about your objectives and they will tailor-make a package specifically for you.

Your contact

Aimee Fraser
DDI: +64 9 484 1354
Mobile: +64 27 583 6031
Email: [email protected] 

 

Healthy Life Media terms and conditions of advertising

In these terms and conditions of advertising, us, we, our, Publisher or HLM means Healthy Life Media Limited and/or its related companies or joint ventures.

1.  Our Schedule of Advertising Rates operative at the time this contract is entered into, together with the Advertisement Proof (if any) for this Advertisement, forms our entire contract. Any alterations to our contract shall be in writing and signed by both parties.

2.  All work carried out by us in producing or subsequently changing the advertisement shall be charged to you in addition to the advertising insertions rate, unless shown to the contrary.

3.  All amounts and rates specified in this contract are exclusive of goods and services tax, which shall be additional to all amounts payable by you.

4.  Unless otherwise specified on the contract, positioning of advertisements is at our discretion.

5.  You shall deliver to us copy or other material at your expense by the date specified. If you fail to supply the required material by that date, we shall be entitled to full payment for the insertion which would otherwise have been published, whether or not we are able to publish the advertisement. Our decision as to whether or not we can publish shall be final. Our expenses (including tolls and freight charges) following the deadline date, in endeavouring to secure replacement material, shall be recoverable from you.

6.  Advertising agents accredited with the Print Media Accreditation Authority (PMAA) will be paid commission for advertising so long as the Publisher’s Terms of Trade are strictly observed. The Publisher may deem any advertisement or advertising agent accepting a commission or rebate to be observing and acting in accordance with the PMAA’s conditions whether or not such advertiser or agent is accredited by the PMAA or not. Any discount for prompt payment applies only if payment is made in full within 10 days of the insertion concerned.

7.  You shall make all payments due under this contract on or before the 20th day of the month following the date of the invoice (the due date). If any payment is not made by the due date, without prejudice to our right to immediately enforce all remedies available to us, we may:

7.1  cancel this contract (with cancellation rate adjustments, if any, applying);

7.2  charge penalty interest on all overdue amounts at the rate of 20 per cent per annum from the due date until the date on which payment is received;

7.3  recover all collection costs (including all legal costs and disbursements) from you.

8.  All proceedings arising out of this contract shall be conducted in Auckland, New Zealand unless we otherwise in our discretion decide.

9.  Our maximum liability to you for any act or omission on our part shall not exceed the cost of one insertion pursuant to this contract.

10.  By signing this contract you warrant and undertake that no statement, representation or information contained in the advertisement is:

10.1  or is likely to be misleading or deceptive or to otherwise infringe the Fair Trading Act 1986; or

10.2 in breach of any applicable Advertising Standards Authority or Advertising Code of Practice; or

10.3  otherwise in breach of any provision or statute, regulation, rule or law (including but not limited to The Australia New Zealand Food Standards Code); and that the publication will not result in any claim or action whatsoever being made or taken against us.

11.  You hereby agree to indemnify us against and in respect of all such claims or actions resulting from publication of your advertisement, and the cost (on a solicitor and client basis) of defending such claims or actions including but not limited to claims of defamation, breach of copyright, trademark of other intellectual or industrial property rights.

12.  Healthy Life Media Limited reserves the right to:

12.1  request substantiation for any health or nutritional claims made in any advertisement;

12.2  add a keyline, the word ‘Advertisement’ and /or change fonts used in any advertisements that, in our opinion, look similar to editorial;

12.3  accept or reject any advertising material and to edit copy to make it conform to our legal or ethical requirements.

13.  Advertisers making therapeutic claims must have TAPS (Therapeutic Advertising Pre-vetting System) approval. Healthy Life Media Limited reserves the right to decline to publish advertisements without a TAPS number.

14.  Unless otherwise specified, all print insertions subsequent to the first insertion will be in consecutive issues of the publication.

15.  Advertisers agree to comply with both our Terms and Conditions of Use and Privacy Policy when advertising in digital format.

16.  No liability. The Publisher and the Publisher’s servants are not and will not be liable for any loss incurred by any party through error or negligence, either in the content of an advertisement or the incorrect appearance of an advertisement. The Consumer Guarantees Act 1993 does not apply to the extent permitted by Section 43 (2) of such Act.

17.  The deadline for cancellation of advertising bookings is one (1) week prior to the advertising booking deadline, as stated in the most recent media kit. Healthy Life Media Limited reserves the right to charge for the full cost of the media placement if cancellation is received after this date.